Apex OS · The Agency
One bundle. Four pillars. One command centre.
Apex OS isn't a service list — it's a single growth system. Every D2C subscription brand we sign gets exactly this. No à la carte, no 'just the ads please.'
What you get
A complete growth machine, delivered as one engagement.
One foundation build, three monthly engines, and a dashboard that ties it all together. Every commitment has one named owner — no shared accountability.
Foundation Protocol
We move you off Squarespace/Wix onto Shopify built for subscriptions. The infrastructure everything else runs on.
- ▸Shopify store + mobile-first custom theme (PageSpeed 85+)
- ▸Subscription engine — ReCharge or Bold
- ▸COD + prepaid logistics via Shiprocket / Pickrr
- ▸WhatsApp wired to order events (Interakt / Wati)
- ▸SEO foundation — schema, alt-tags, URLs, navigation
- ▸Zero-loss data migration from your current platform
Acquisition Engine
Paid acquisition plus a creative system. We don't just run ads — we operate the entire creative-to-conversion machine.
- ▸Meta Advantage+ campaigns (cold, warm, retargeting)
- ▸4–6 production-grade creatives every month
- ▸Weekly hook-rate tracking — winners scaled, fatigue retired
- ▸Google Search ads for high-intent keywords
- ▸Credibility content (doctor / founder / UGC) behind paid spend
Retention Loop
WhatsApp + email automation built on your order events. Built once in month one, maintained ongoing.
- ▸Day-1 welcome flow — onboarding + product education
- ▸Weekly ingredient / value nudge to reduce churn
- ▸Day-22 reorder trigger before the subscription lapses
- ▸30-day win-back sequence for churned subscribers
- ▸Abandoned-checkout recovery + order/invoice automation
Search Dominance Matrix
SEO + AEO for compounding organic discovery, built around target keywords mapped to high-intent searches.
- ▸Keyword cluster build for category + geography
- ▸Blog restructure — H1/H2/H3, internal links, schema
- ▸AEO — optimised for ChatGPT, Gemini, Google AI Overview
- ▸Two new SEO-optimised articles per month
- ▸Repurpose loop: blog → IG carousel → WhatsApp message
★ The Command Centre
A live dashboard with a weekly AI briefing — the thing that makes us defensible.
Six tabs, live data synced from Shopify, Meta, Google Ads, Search Console and Interakt — plus a weekly plain-language briefing auto-generated by Claude. Magic-link login, branded in your colours, delivered to your inbox every Monday morning.
★ Live dashboard
Your whole brand, on one screen.
| Tab | Data sources | Refresh |
|---|---|---|
| Overview | Shopify revenue, AOV, RTO, repeat + calculated MER / CAC | Daily · Auto |
| Marketing | Meta + Google Ads — ROAS, CPM, CTR, spend, conversions | Daily · Auto |
| Creative | Meta creative-level data + winner / scaling / fatigued tagging | Daily + Weekly |
| Retention | Shopify repeat/churn + Interakt open/click + flow performance | Daily · Auto |
| SEO | GA4 sessions + Search Console keywords, positions, impressions | Daily · Auto |
| AI Insights | Claude generates a 3-paragraph plain-language weekly briefing | Weekly · Auto |
How it works
Every client, the same arc.
Pre-sales
Discovery call → live technical + copy + IG audit → proposal → engagement letter → kickoff scheduled.
Foundation Sprint
Shopify live, WhatsApp wired, dashboard online, SEO fixed, data migrated. Daily Loom updates.
Activation
Ads go live with the first creative batch. Content publishing starts. Retention flows trigger. First AI briefing.
Operations
Steady-state monthly rhythm. The work becomes optimisation, not building. ROAS proof + retention compounding.
Start with Apex OS
Let's rebuild your foundation and turn on the growth engine.
Book a discovery call and we'll run a live audit of your store, your ads, and your retention — then show you exactly what the first 90 days look like.