Pixel Apex Labs · About
Three operators, one product company.
We started as an agency. We became a product studio. Here's who's building it.
The short version
We became a product company.
Pixel Apex Labs builds AI products that help Indian direct-to-consumer brands operate with clarity. We started as a digital marketing agency in Surat in 2023. Three years in, we saw the same problem in every founder we worked with — not a lack of attention, but a lack of operational intelligence. So we became a product company.
Want the full story — why we shut down a profitable agency to build software instead? Read the founder's noteThe founders
Three operators who've lived inside the problem.
Ravi Rupani
Fifteen years in textile manufacturing and over a decade running D2C operations. Brings the on-ground founder context that shapes every product decision — the voice of the customer, inside the building.
Heet Patel
Five years in digital marketing for D2C brands, the last three spent deep in AI — automating creative, campaigns, and operational marketing flows. Shapes the AI product strategy and growth motion.
Hitarth Desai
Five years building production web applications, AI systems, and software platforms. Joined in 2026 to architect and ship SeerFlow end-to-end — the technical conscience of the company.
The track record
We earned the thesis the hard way.
Three years running growth for Indian D2C brands before we became a product company. Brands like Adilqadri, Shoppers Stop, ROOTS Juices trusted us with their growth and creative.
See the work →What we're building
The vertical AI stack for D2C.
Start with treasury. Add marketing automation. Then operations, inventory, growth. The vertical AI stack for D2C, built by people who've lived inside it.
Let's build
Want to work with a team that gets the Indian D2C reality?
We're selective about who we take on — the bundle only works when both sides commit. Start with a conversation and we'll see if it's a fit.
Founded 2023 · Surat, Gujarat · India